COURSE DESCRIPTION

The Sales & marketing programme aims to provide students with a managerial orientation towards sales and marketing. 

It covers all relevant topics that an informed sales and marketing professional needs to know, as well as providing insights to issues faced in strategic, tactical and administrative marketing.

Depending on the entry level, Sales and Marketing courses will provide learners with an understanding of the concepts that make up successful market development and sales including areas such as buyer behavior and communication strategies, marketing planning and control, international marketing and strategic marketing.